Powerball Problems

An opportunity to reshape an iconic brand like Powerball doesn’t come along very often. Which is why we decided to channel the mindset of a newfound millionaire (Fun, right?)

It was there we stumbled upon a fun and unexpected insight – Even millionaire’s have problems. Only these are the problems you’d be happy to face.

 This simple thought gave life to a broad ranging campaign spanned all channels including social, digital, radio, outdoor, experiential, point of sale, TV, and video.