HUNGRY PUFFS

When Foodbank's Federal Government funding was slashed without warning, it left some of the most vulnerable people in the community food insecure.

To lobby the Federal Government and help Foodbank fill the funding shortage, we created Hungry Puffs – The breakfast cereal over 100,000 West Aussie kids wake up to every day – nothing. The empty box of nothing quickly turned into something big as Hungry Puffs were stocked in over 200-supermarkets Australia-wide.

The campaign raised over $800,000 and was recognised as one of the most effective campaigns in the world in 2020.